Jerr Webb Art

Lev Sant, which translates to Live True, was born in 2020, in the middle of a summer where the world finally had to watch what Black communities had been living and dying through for generations. I couldn't sit still with it. So I built something. Every piece of the brand is mine: the name, the color palette, the typography, the artwork on every single garment. Nothing was outsourced. I also handled procurement myself, sourcing materials and production partners that matched the integrity of what the brand stood for, because a message this personal couldn't be built on shortcuts.

But Lev Sant was never just about a moment in the news. It's about what it means to move through this country every day as a Black, gay man, holding multiple identities that the world often asks you to shrink, explain, or defend. Living true isn't a slogan for me. It's a daily negotiation. That tension is what shaped the aesthetic: bold, unapologetic, but intentional down to the last detail.

Every order shipped with a handwritten note, because I wanted people to feel a hand behind the brand, not just a transaction. And 20% of every sale went directly to Black and brown-led organizations, because if the brand existed because of a fight for our lives, it needed to keep funding that fight.

Lev Sant was never about a trend. It was about refusing to disappear.

Animal-free dairy needs a brand that doesn't take itself too seriously to make the point. Bored Cow earns that with its name alone, and the campaign needed to match the wit.

I created a social media campaign built around a surreal, space-bound cow character floating against a black and gold cosmic backdrop. The tagline "Real Milk. No Cow." does the heavy lifting, and the illustration style, playful, slightly absurd, instantly recognizable, gives the product a personality that stands out in a feed full of clean product shots.

The goal was a campaign that gets a double take first and a purchase decision second. Humor as a strategy, not a gimmick.

Healthcare is dense. Data is overwhelming. And most brands in this space default to clinical, safe, forgettable content. This carousel was built to do the opposite.

The brief was simple: make people stop scrolling and feel the weight of a broken healthcare system before introducing the solution. The creative challenge was translating complex systemic data into a sequence that builds emotional momentum, where each slide earns the next swipe.

I led the concept, copywriting, and art direction from the ground up. The design language was intentional: raw imagery over polished stock, oversized typography that commands space, and a restrained color palette punctuated by a single accent that signals urgency without noise.

The story doesn't start with the product. It starts with the patient. By the time the CareStation appears, the audience has already felt why it needs to exist.

The result is a carousel that performs like a pitch deck and reads like a manifesto.

A presentation template is only as strong as the thinking behind it. This wasn't built to look good. It was built to scale.

I designed OnMed's master deck template as a repeatable framework any team member could use without compromising visual quality. The system includes a documented grid, defined typography scale, brand color palette, and a modular layout library spanning cover slides, stat callouts, split-image layouts, and full-bleed imagery treatments.

The details that matter most in a template are rarely visible. Image overlay guidance, body copy minimums, and documented rules for what not to do were built in from the start, because small exceptions compound fast.

The result is a system that gives the organization a consistent, professional face across every pitch and partner meeting, without requiring a designer in the room.

EmpiRx Health came to me with a strong story but a look that didn't match it. As a clinically-driven pharmacy benefits manager putting pharmacists back at the center of care, they needed a visual identity that felt as sharp, modern, and trustworthy as the model they were pioneering. I was brought on for my background across beauty, wellness, food and beverage, and retail, a mix that gave me a strong sense of how to make a healthcare brand feel human, approachable, and visually distinct in a category that often defaults to clinical and cold. I led the rebrand from strategy through execution: new logo, color system, typography, and brand guidelines. The result is a brand that reads as confidently as the company operates.

I designed and directed the EmpiRx Health mobile app, giving members a simple, personal way to manage their prescriptions from their phone. The app greets users by name and puts what matters most front and center: upcoming refills, order status, nearby pharmacies, and a clear view of their current balance. I worked through the visual system, layout, and interaction details across every screen, from the ID card carousel to the refill and order history views, making sure the experience felt as clinically trustworthy and approachable as the EmpiRx brand itself.

I conceptualized the art direction for OnMed's redesigned brand values: Humanity, Resilience, Simplicity, and Integrity. Rather than illustrating each value literally, I selected imagery that captures the feeling behind it: a family exploring the outdoors together for humanity, a hiker leaping across rugged terrain for resilience, a woman at ease in quiet stillness for simplicity, and runners celebrating each other at the finish line for integrity. Bold, vertical typography anchors each value against its image, creating a cohesive poster series that's confident, human, and true to who OnMed is.

I conceptualized, directed, and led the rebrand of EmpiRx Health, including developing the brand guidelines that shaped how the company shows up today. That foundation carried directly into their brand video, which I also directed. Featuring commentary from EmpiRx Health's leadership team, the video tackles the industry head-on: how legacy PBMs have failed to control rising drug costs, and how EmpiRx Health's clinically-driven model addresses the problem at the source, at the point the prescription is written, through their Clinically™ platform (logo designed by me as well). Every visual choice, from pacing to typography to color, ties back to the identity I built, so the video feels like a natural extension of the brand rather than a one-off asset.

I conceptualized, created, and designed the full Little Mighties brand, from the name and identity to the illustrations and packaging. The idea was to turn a kids' superfood snack into something kids actually want to hold onto, so I built a superhero world around it: each flavor got its own mini hero, complete with mask, cape, and a signature color that ties back to what that blend actually does for them (immunity, brain power, everyday balance). The playful hand-drawn type and bold, punchy color palette carry that same energy across every touchpoint, making healthy feel fun instead of like a compromise.

I served as creative director on EmpiRx Health's client testimonial video, built around their partnership with the UFCW National Health and Welfare Fund, and stayed hands-on through every stage of production. The video gives voice to the real impact of EmpiRx Health's high-touch care model, from embedded member care advocates to measurable cost savings for the fund and its members. I made sure every visual choice stayed true to the brand guidelines I developed, so it reads as an authentic extension of EmpiRx Health rather than a standalone piece, letting the client's own words carry the credibility.

I created the album art for indie artist Jarvis Jamar's project Misfortune, including two concept directions mocked up across cover art and streaming platforms. I hand-drew all the illustration first, then brought everything into Illustrator to tighten the line work and push it into that clean, bold, blocky look, letting the custom typography and portrait work carry the whole cover on its own. From there I built out the full digital rollout, showing how the art translates across mobile playback screens and browse pages, so the brand feels just as intentional in a streaming app as it does on a physical sleeve.

I designed and laid out a white paper for EmpiRx Health making the case for putting the pharmacist back at the center of pharmacy benefits management. The content dug into how traditional PBMs prioritize rebates over outcomes, and why a clinically-driven, pharmacist-led model delivers better health results and real cost savings. My focus was translating that dense, industry-specific argument into something clean and readable: clear typographic hierarchy, purposeful use of EmpiRx's brand colors, and pull quotes and data callouts that break up the density so the paper reads as credible and authoritative without feeling like a wall of text.

I partnered with Fresh Beauty on production for their Mini Rose Toner, working across the details that most people never see but that make or break a product on shelf. That meant color matching directly with the printer to get the packaging accurate, sourcing and vetting materials, and working hand in hand with the filling facility to dial in both the color match and the product's viscosity so it moved and filled correctly in the actual packaging. It's the kind of work that doesn't show up as a single flashy visual, but it's what makes sure the product in someone's hand looks and performs exactly as intended.

I've built AI image generation into how I work, not as a novelty, but as a real tool in my creative process. I use Nano Banana Pro, Weavy, and a handful of other AI photo tools to generate life-like imagery that would otherwise take a full production budget and a shoot day: campaign visuals, brand photography, concept art, whatever the project calls for. I'm hands-on with prompting, refining, and directing these tools toward a specific look rather than settling for whatever they spit out first, so the final images feel intentional and on-brand, not generic AI output. It's let me move faster, pitch bigger ideas earlier, and bring visual concepts to life that would have been out of reach otherwise.

I conceptualized and designed a social media campaign journey mock-up for Ami Colé, built to feel like a natural extension of the brand's identity: warm, minimal, and rooted in celebrating melanin-rich skin. The goal was to map out a cohesive content journey, from feed grids to stories to product spotlights, that carried Ami Colé's signature palette of black, white, and their vibrant orange accent, alongside the elegance and cultural intimacy the brand is known for. Every frame was designed to feel like part of a bigger story about beauty, heritage, and community, not just individual posts competing for attention.

Every great studio has a sound. The best ones also have a look.

Red Room Studios is an indie recording and music video production space rooted in Brooklyn, and the brand needed to reflect both sides of that identity. I concepted and designed the complete brand system from the ground up, drawing visual inspiration from the golden age of movie title cards and vintage cinema logos. That language, bold, theatrical, and unapologetically analog, felt right for a studio that creates both music and moving image under one roof.

The result is a brand that feels like it has history before it has history. Exactly what an independent studio in Brooklyn should feel like.

I wrote and designed this piece for OnMed to support health systems applying for Rural Health Transformation Program (RHTP) funding. The goal was to make the case that OnMed isn't just a grant-cycle vendor, but a long-term partner for closing rural health access gaps. I built the narrative arc from the scale of the crisis, through the CareStation solution, into a clear sustainability story beyond the grant window, then paired it with a clean, confident layout using real photography, bold stat callouts, and OnMed's brand colors to keep it feeling credible and grounded rather than like a typical sales deck.

Conceptualized, designed, and developed a sampling innovation for the client Harry’s.

Conceptualized and designed logo, branding and website for Verio.AI.

Data about teacher burnout is everywhere. Design that makes people stop and feel it is rare.

I led concept and art direction for a social media infographic series translating complex educator research into content built for a single scroll. The challenge was honoring the weight of the subject without making it feel heavy or hopeless. Teachers were the audience. They already know the stats. The design had to make them feel seen.

I built a visual system that balanced McGraw-Hill's institutional credibility with content human enough to perform on social. When the subject is burnout, the design cannot afford to feel like more noise.

Some of the most rewarding work is hyper-local. Steelhead Coffee is a neighborhood institution in Long Beach's Cal Heights community, and this commission called for a design that felt like it belonged there.

I created an illustrated t-shirt design that captures the brand's unpretentious, working-class character. The vintage pickup truck centered in a top-down coffee cup is the kind of detail that rewards a second look. The red banner, script typography, and tight circular composition give it the feel of a classic patch or emblem, but something you'd find on a well-worn piece of gear, not a fast-casual chain.

The goal was a wearable piece of brand identity. Something a regular would actually want to put on.